![]() 1 Internet search engine generated roughly $22 billion in revenues last year, but has seen its top line growth slow from the 40 percent-plus clip it was managing as recently as early 2008. The acquisition talks are the latest in a string of recent deals by Google, including the $750 million acquisition of mobile ad firm AdMob announced in November, that are designed to extend Google’s reach into new advertising markets. In July, Internet portal Yahoo Inc teamed up with AT&T Corp in a partnership that involved the phone company’s 5,000 sales people selling Yahoo advertising inventory to local businesses. ![]() “The local advertising market is a multibillion dollar market that for all intents and purposes is still untapped on the Web,” said Needham & Co analyst Mark May. That trove of content and a heavy focus on local businesses could provide a valuable foothold for Google as it seeks to convince local merchants to shift their advertising spending to the Internet. It came as the Web giant embarked on an acquisition spree that has netted at least five companies since August.īy swallowing privately held Yelp, Google would own one of the Web’s most popular repositories of local restaurant and small-business information, including more than 8 million reviews penned by Yelp’s users. Google may pay more than $500 million for Yelp, according to reports confirmed to Reuters by a person familiar with the situation. headquarters in Mountain View, California, May 8, 2008.
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